If you’ve ever had a Facebook account within the last year and a half then you’re familiar with the applications buit by users and companies alike. You’re also aware of the multitudinous amount of spam you’d receive for applications that were either A) a complete waste of time, B) stupid and served no real purpose, C) you’d never use…ever, or D) all of the above. I for one am way too familiar with this, being a former Facebook user, as well as a developer of a number of applications. So I’m always weary of new applications being launched with fanfare on a number of the Web 2.0 blogs I frequently read. However, this on particular application peaked my interest given the subject matter and the purpose. Booze and social networking, what more could you want in an application? This is the purpose of GiveReal.com; like other Facebook gift giving applications (oh around 230921281 of them and counting), but instead of sending stupid pixelated hearts and teddy bears, you can send real-life booze as a gift to somebody. Well, It’s actually not like a bottle of Corona is going to arrive at their doorstep, but rather a voucher that the company says is redeemable at any bar or restaurant in the country (U.S.).
It works like this: you pick an amount between $1-$99 to send someone as a gift, add a nice message and/or pick a drink suggestion to go along with the gift, pay by credit card and the person receives an email notification of the voucher which they can go ahead and redeem on their way to a night of getting hammered (or just socially drinking after work). GiveReal plans on charging a small transaction fee with each “gift” you send, hoping to make a tidy profit in volume.
Though I haven’t personally checked out the application, due to my hiatus from Facebook, the company has supposedly built a safe and secure payment system to process transaction through the application. This is just further proof that there’s a tremendous need for a built-in payment processing capability from Facebook, and though it’s been rumored to be in the works for sometime now, it has yet to materialize.
Overall this application looks promising and a lot more interesting and worthwhile then sending somebody a cereal box or a spoon as a “gift” on Facebook. I mean seriously, is that really going to be woo some girl? Why not skip all that bs and get straight to the point and send them booze. Here’s a toast to GiveReal, pioneering the Facebook application, one martini at a time.
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